Free Essays on Archimedes

Few certain details remain about the life of antiquity’s greatest mathematician, Archimedes. We know he was born in 287 B.C.E. around Syracuse from a report about 1400 years after the fact. Archimedes tells about his father, Pheidias, in his book The Sandreckoner. Pheidias was an astronomer, who was famous for being the author of a treatise on the diameters of the sun and the moon. Historians speculate that Pheidias’ profession explains why Archimedes chose his career. Some scholars have characterized Archimedes as an aristocrat who actively participated in the Syracusan court and may have been related to the ruler of Syracuse, King Hieron II. We also know Archimedes died in 212 B.C.E. at the age of 75 in Syracuse. It is said that he was killed by a Roman soldier, who was offended by Achimedes, while the Romans seized Syracuse. Archimedes had a wide variety of interests, which included encompassing statics, hydrostatics, optics, astronomy, engineering, geometry, and arithmetic. Archimedes had more stories passed down through history about his clever inventions than his mathematical theorems. This is believed to be so because the average mind of that period would have no interest in the Archimedean spiral, but would pay attention to an invention that could move the earth. Archimedes’ most famous story is attributed to a Roman architect under Emperor Augustus, named Vitruvius. Vitruvius asked Archimedes to devise some way to test the weight of a gold wreath. Archimedes was unsuccessful until one day as he entered a full bath, he noticed that the deeper he submerged into the tub, the more water flowed out of the tub. This made him realize that the amount of water that flowed out of the tub was equal to the volume of the object being submerged. Therefore by putting the wreath into the water, he could tel l by the rise in water level the volume of the wreath, despite its irregular shape. This discovery marked the Law of Hydrostatics... Free Essays on Archimedes Free Essays on Archimedes Few certain details remain about the life of antiquity’s greatest mathematician, Archimedes. We know he was born in 287 B.C.E. around Syracuse from a report about 1400 years after the fact. Archimedes tells about his father, Pheidias, in his book The Sandreckoner. Pheidias was an astronomer, who was famous for being the author of a treatise on the diameters of the sun and the moon. Historians speculate that Pheidias’ profession explains why Archimedes chose his career. Some scholars have characterized Archimedes as an aristocrat who actively participated in the Syracusan court and may have been related to the ruler of Syracuse, King Hieron II. We also know Archimedes died in 212 B.C.E. at the age of 75 in Syracuse. It is said that he was killed by a Roman soldier, who was offended by Achimedes, while the Romans seized Syracuse. Archimedes had a wide variety of interests, which included encompassing statics, hydrostatics, optics, astronomy, engineering, geometry, and arithmetic. Archimedes had more stories passed down through history about his clever inventions than his mathematical theorems. This is believed to be so because the average mind of that period would have no interest in the Archimedean spiral, but would pay attention to an invention that could move the earth. Archimedes’ most famous story is attributed to a Roman architect under Emperor Augustus, named Vitruvius. Vitruvius asked Archimedes to devise some way to test the weight of a gold wreath. Archimedes was unsuccessful until one day as he entered a full bath, he noticed that the deeper he submerged into the tub, the more water flowed out of the tub. This made him realize that the amount of water that flowed out of the tub was equal to the volume of the object being submerged. Therefore by putting the wreath into the water, he could tel l by the rise in water level the volume of the wreath, despite its irregular shape. This discovery marked the Law of Hydrostatics...

The Definition of a Dermal Denticle

The Definition of a Dermal Denticle Dermal denticles (placoid scales) are tough scales that cover the skin of elasmobranchs (sharks and rays). Even though denticles are similar to scales, they are actually just modified teeth and are covered with hard enamel. These structures are packed tightly together and grow with their tips facing backward, giving the skin a rough feel if you run your finger from tail to head, and a smooth feel from head to tail. What Dermal Denticles Do The main function of these denticles is for protection against predators, kind of like a naturally occurring  chainmail armor, although in some sharks they have a hydrodynamic function. The denticles reduce turbulence and drag which allows the shark to swim faster and covertly. Some swimsuit manufacturers are trying to replicate sharks denticles in swimsuit material in order to help swimmers cut through the water faster.   Like our teeth, dermal denticles have an inner core of pulp (made up of connective tissues, blood vessels, and nerves), covered by a layer of dentine (hard calcareous material). This is covered with an enamel-like vitrodentine, which provides a hard outer casing. While scales in bony fish grow as the fish gets large, dermal denticles stop growing after they reach a certain size. More denticles are added later as the fish grows.

Islam vs. Christianity Essay Example | Topics and Well Written Essays - 750 words

Islam vs. Christianity - Essay Example Nonetheless, this essay will address the comparison between Islam and Christianity from the historical perspective, as well as how the significance of these religions in society, especially with regard to the influence these might have on rulers in society. The rise of Christianity can be traced from the early Byzantine and Justinian Empires. Emperor Justinian I championed the Christian culture, which is evident in various levels of the Byzantine culture. Justinian is heralded for shaping church policies. He therefore, got rid of the former religious practices, including the practice of paganism. For instance, Justinian declared an expulsion for pagan teachers for the academy of Athens (The Metropolitan Museum of Art web). Overall, it is during the early Benzatium that Christianity spread, and replaced the gods of antiquity. On the other hand, the spread of Islamic religion can be traced to the Abbasid dynasty. The Abbasid dynasty is highly associated with the rise of civilization. T his later spread to other parts of the empire. In addition to various aspects of civilization in this dynasty, there was progress in science and this led to the development of Islamic sciences, which fell under the category of religious sciences. Nonetheless, this comprised branches such as Hadith, Fiqh, and Tafsir. The dominant religion in Abbasid dynasty was, therefore, Islam. However, there was religious tolerance in the dynasty. There is a relationship between religion and power, especially, when focus is on the past civilizations. The rulers in past societies drew considerably on religion to rule their subjects (Brisch Web). An example of this is the aspect of divine kingship in Mesopotamia. Basing the notion of religion, Naram-Sin of Akkad, who was the first ruler of Mesopotamia, declared himself a divine king. This aspect is also called self-deification. Other rulers that took up self-deification include Shulgi (2095–2049 BCE) of the Third Dynasty of Urm, Rim-Sin of La rsa (1822–1763 BCE) and Hammurabi of Babylon (1792–1750 BCE) (Brisch Web). Nonetheless, in self-deification, the kings compared themselves gods, who needed to be worshipped, like the one divine God. Nonetheless, a major reason for this was to prove that they were powerful, and to expand their area influence, as well as legitimize their powers. Rulers in some of the past civilizations also used religion to guide people. Nonetheless, the laws of some civilizations in the past were drawn from religion. However, the relationship between law and religion is changing throughout history (Barzilai Web). The use of natural law in past societies can be closely associated with religion. Nonetheless, among the Israelites, the Mosaic Law, including the Ten Commandments was used. These were considered as laws from God himself. In the epic of Gilgamesh, the rulers had a different perception of the gods. Mainly, the rulers feared and revered the gods, as they considered the gods dange rous. Therefore, in this case, self-deification as in the case of Mesopotamia was impossible, as the gods would possibly destroy any ruler that would attempt this (Carnahan Web). In addition, the gods in the epic of Gilgamesh were considered dangerous for humans. For instance, unlike in the Mosaic Law and Abrahamic covenant, the gods in the

Managing in a global society Essay Example | Topics and Well Written Essays - 1500 words

Managing in a global society - Essay Example In this scenario, strategies are adopted in taking into account different layers of parameters with the first being culture of the host nation, and subsequently situational as well as strategies pertaining to the process of centralization or decentralization. Understanding and adopting culture of the foreign subsidiary nations, current global industrial trends, pertinent values, and important principles are the contributing factors for the successful global commercial venture. Conventionally economic and management factors are considered while framing strategies for developing international business relations however research and studies have found tremendous impact of culture on establishing strong foreign relations in the form of joint ventures as well as fully owned subsidiaries. Some of the studies suggest joint venture as the most adequate strategically motivated move with the nations having vast cultural differences or vice-versa. However to achieve success, trustworthiness and reliability should be taken into consideration while reducing risks for any opportunistic tendencies. As different cultures have different levels of trustworthiness, it is equally important to weigh all the possible outcomes, opportunities as well as obstacles before forging international relations. ... ould forge a new relationship with the host nation having vast cultural differences by fully utilizing its extensive knowledge (Lee, Bang, Ha & Lee, p. 3). As a CEO of UK firm, I need to take into consideration various cultural parameters if subsidiary in USA and Japan has to enter into success. There is no doubt a fact that in both the USA and UK, language is same and United Kingdom would need little of adjustment while dealing with Americans in contrast to Japan, yet for Americans this assumption puts them in the most difficult situation and less productive. As Craig Storti suggests, â€Å"Because we speak the same language, Americans think they’re not going to have any communication problems with the English,† (Doke 2004, p. 1) but in reality there is a vast difference as the language that appears to be same but have different phrases, unfamiliar terms and meanings. George Bernard Shaw, 20th century Irish playwright and a political strategist, once claimed that Unite d States and England are the two nations having same language still they are divided. It is quite true that the major difference is in English language and its usage can cause many problems and obstacles for the Britons and Americans who are working together as for instance Americans make use of the sports metaphors quite often while having business talks which can be very difficult for us to understand. On the other hand, Britons are habitual in speaking more but with fewer words and this often become the most ordeal task for the Americans to understand (Doke 2004, p. 1). According to Doke, â€Å"Unfamiliar nuances and British attitudes about work, personal ambition, individualism, efficiency, business meetings and communications may run counter to your employees’ experiences and expectations† (2004,

Men are Becoming More Evil Essay Example for Free

Men are Becoming More Evil Essay I believe that in the last couple of decades man is becoming more evil. Many blame the media. Then there are those who blame the increasing number of dysfunctional family and the weakening relationship between parents and children. Whatever the cause, one thing is clear, and that is men are becoming more cruel, violent, inhuman and evil. Global crime rate, for example, has shown that all countries around the world have steady increase in robbery, homicide and other crimes. The total recorded crime trends have therefore shown similar steady increase in the last 50 decades. This was reported by the United Nations Survey of Crime Trends and Operations of Criminal Justice Systems. Juvenile delinquency is also increasing as reported by World Youth Report, 2003. In fact, in many Western European countries, from the 80s to the 90s, statistics show that there is a significant increase in juvenile delinquency rate from 50% to 100%. Moreover, although delinquency is universal, study has shown that there are different contributing factors to delinquency among different regions. For example, in Africa, the main cause is poverty, unemployment and malnutrition. In Asian countries, it is an urban phenomenon. In some countries, especially those in the Golden Triangle region, children are used by the drug industry, thereby becoming addicts themselves. Also in this region, children are victimized by human trafficking. In Latin America, it is homelessness and poverty. Arab world, it is urbanization for the rich countries and socioeconomic difficulties for the developing ones. While in many industrialized countries, such as the US, the main factor is increase in consumer goods. What this shows is that across the globe and with different factors, delinquency is becoming a way of life for many children. Gone are the days when children are innocent. Today they grow up in a world of violence, injustice and inhumanity that they themselves become violent, cruel and evil. Their crimes can be considered most heinous. In the last fifteen years school shootings is becoming more common. Then there are children who are not even in their teens commit senseless and extremely cruel crimes, such as Jon Venables and  Robert Thompson who stole, tortured and murdered a two year old boy. Whether this is caused by the environment, the media or family upbringing, it is clear that men are therefore becoming more evil. Becoming evil of course is a process as it does not happen overnight. It means that there is hope yet for the future generations. Societies might change and evil men might repent and turn their backs on their evil ways. But until that day comes, we see man becoming more evil with each passing day.

Terrorism and Personal Identity :: Argumentative Persuasive Topics

Terrorism and Personal Identity      Ã‚  Ã‚   Consider the personal comment of an ethnically foreign US citizen after September 11, 2001:    I became a United States citizen four years ago because of my long love affair with New York....I am a Bangladeshi woman and my last name is Rahman, a Muslim name...Before last week, I had thought of myself as a lawyer, a feminist, a wife, a sister, a friend, a woman on the street. Now I begin to see myself as a brown woman who bears a vague resemblance to the images of terrorists we see on television....As I become identified as someone outside the New York community, I feel myself losing the power to define myself... --Anika Rahman 1    In this poignant statement by a U.S citizen, ethnically Bangladeshi with Muslim linkage, the complex web of issues involved in immigrant identity is dramatically clear. Embedded in this statement are many of the issues that those of us concerned with categories of identification generally, and ethnic identification in particular, grapple with. Identification is typically a complex rather than simple construction, involving multiple aspects of oneself that may overlap or compete. Identification is a dynamic process, in which the meaning, the function, and even the basic labels can change from one point in time to another. Further, and most relevant now, identification is a socially constructed process in which the context and views of others have a significant role, shaping options and consequences for individual experience.    The events of September 11 have without question altered the context of identification for thousands of U.S. citizens and for those immigrants, legal and illegal, whose citizenship is still in flux. The current estimate of first generation Arab-American immigrants in the U.S. is 2,315,392. Current estimates of the number of Muslims in the U.S. are far less certain, varying from 2 to 6 million. (It should be noted that Arab-Americans and Muslims are far from overlapping sets. Many Arab-Americans are Christian; Muslims in turn come from a variety of ethnic groups in the U.S., including African American, Latino, and, as the highly-publicized case of John Walker Lindh illustrates, from Euro American backgrounds as well.)    Attitudes toward immigrants of any stripe have varied in the U. S. over the years. Prior to the restrictive immigration legislation of 1924, for example, opponents of immigration became increasingly strident, and the idealistic image of the "melting pot" offered by playwright Israel Zangwill in 1908 was challenged on both economic and racial grounds.

Gender and subject choice Essay

To carry out these interviews, I would take a sample of 20 sixth-formers, preferably within my own sixth-form to allow easier, speedier access and consisting equally of both males and females. In order to do this I would use quota sampling, this is a way in which variables can be controlled and the participants with similar characteristics are chosen, hence the overall sample can reflect the characteristics of the population as a whole. These samples would also preferably include students that had chosen to study any of the sciences, however particularly focusing on Biology. This sample would also take into account ethnic and class differences in order to allow me to differentiate between males and females according to different variables, providing sufficient extra data to measure gender against class roles and the intersections. Whilst this will provide qualitative clues as to subject choices by gender it will be limited in illustrating the impact of the learning environment and gender roles, as this would demand more ‘qualitative analysis’ such as that of Anne Colleys’. However, I would expect the results to be generalisable to a wider population. I will anchor these questions in previous research such as that of Anne Colley. Within the interviews, I am going to focus on Biology in particular when asking about the science/favourite subjects, etc. My reasons for doing this arise from the evidence that Science at GCSE level is more popular with males whereas at A-level it is more commonly chosen by females. I would begin the interviews with a number of open-ended questions, so as to give the participant a chance to provide me with worthy feedback, eg. â€Å"Why did you choose Biology? â€Å", and â€Å"What did you think of it ?(in comparison to GCSE level), etc. I would record the answers to these open questions as it would be time-consuming to write down many long answers, etc. This would enable me to extract a varied viewpoint on many different students perspectives of subject choice and preference. Then I would ask a series of closed-ended questions which will generally be more appropriate to achieve a table of results for clear comparisons to be made. These closed-ended questions would include similar questions to: â€Å"Do you think Biology is a girls subject?† and â€Å"Do you think Physics is a boys subject? â€Å", etc. Questions would be piloted on a small group of males and females to ensure its adequacy. This is in fact a small-scale preliminary study which will allow me to check that things will run smoothly during the interviews and also allow improvements to be made to the design of the research, should there be any faults. (471 words) Potential Problems As this is a such a small piece of research, it would a problem to generalise from it, especially to schools and pupils different from the sample, eg.ethnic minorities, private education, etc. It would give an idea of the reasons in which a particular small group of students chose their ‘A’ level subjects and their own individual reasons for doing so. However it could give a fair impression of reasons for subject choice in other cases, eg. similar circumstances to other pupils studying the same subjects etc. The usage of quota sampling does have both theoretical and practical drawbacks in some circumstances. It isn’t truly random as each person within the population doesn’t have an equal chance of being chosen. The lack of this genuine randomness may have a significant effect on the results. For example, the quota sample within my study would be only those illustrated on the biology class register, however the results may have more of an impact if a quota sample had been taken from all those who achieved a high grade at GCSE biology and were in fact considering going on to study it at a higher level, etc. There is of course, with my research an interviewer bias. As my opinions on the topic are set by doing the research, participants may be influenced by my asking of the questions and will therefore respond by giving a respectable answer as they may find the real truth embarrassing, eg. â€Å"I fancied a lad who was taking the course†. However I am similar in status to my chosen sample group, therefore they may wish to impress or please me by giving me answers that they think I ‘want’ to hear. Another problem may be the reliability of the interviewees memory, they aren’t currently making their choice and might not remember their thoughts on it at the time. Also during interviews, a crucial factor as a way of achieving a reliable outcome of the research is to not put ideas into the students head before having asked open-ended questions. For example, closed-ended questions especially may put forward ideas that weren’t there before and therefore mislead me about ‘their’ thoughts on the matter, etc.

Preventative methods of animal cruelty Essay

Purpose By the end of this speech the audience will be able to know the proper preventative methods of animal cruelty, I also want my audience to know that animal cruelty is wrong and it shouldn’t be tolerated in any form. Introduction How many of you have pets? And how many of you would do anything for them? As seen in a recent study (according to animalcrueltyfacts.net in the year of 2011) 13% of intentional animal abuse cases involve domestic violence, also between 25% and 40% of battered women are unable to escape abusive situations because they worry about what will happen to their pets or livestock if they leave. In saying this animal abuse goes hand in hand with domestic abuse. Animal abuse is similar to domestic abuse because they both have the ability for the batterers to show the power and control that they have over their victims. (animalcruelty.net) Previous research indicates that batterers often threaten or harm pets in order to intimidate and control their female partners. Transition/first point: different types of abuse whether Animal abuse can be either passive or active. (animalcrueltyfact.org) When a person omits responsibility towards an animal is an example of passive abuse, while active abuse requires inflicting pain such as choking. This can be brought back to the comparison of animal abuse and domestic abuse, an example of passive abuse in regards to domestic abuse can be name calling swearing or making the victim feel little or like they don’t exist. An example of active abuse is physical violence such as hitting a spouse. Transition/ Second point: Animals have personalities and feelings like humans Darwin once stated â€Å"emotions exist in non-human animals, and his evolutionary theory suggests that behavioral traits, including personality, can evolve in just the same way as fins, wings and arms,† he said. â€Å"We should realize that studying the personality of animals could help us understand a lot about human personality.† (utexas.edu) Although many people don’t believe it animals have feelings just like humans. They can feel pain and go through emotional distress. When an animal is mistreated and being abused they feel the same pain a person would if they were in the same situation. Transition/ Third point: Laws that can be passed or that are passed already Laws are passed in all 50 states that prevent abuse towards both animals and humans. Anti-cruelty laws exist in all U.S states and territories to prohibit unnecessary killing, mutilating, torturing, beating, neglecting the abandonment of animals or depriving them of proper food, water or shelter. (americanhumane.org) But these laws will never be enough. If you are in a situation in which you are confronted with animal or domestic abuse call your local police department or anyone that can help your specific situation. Conclusion I will conclude my speech by saying that animal abuse, domestic abuse, or that any kind of abuse is wrong. Animals are innocent creatures that do not have a voice of their own so why should they be mistreated? They are suffering in silence because they don’t have a voice. People need to come to the realization that animals need and deserve as much respect as any other creature, and until people start speaking up about cruelty towards animals or humans they will never be free of the cruel acts that are imprisoning them. Works cited * Jennifer , Robbins. â€Å"domestic violence and animal abuse .† Texas journal of women and law . 2006: 129-146. Web. 16 Dec. 2012. . * www.animalcruelty.net * emily , suthertin. â€Å"Animal cruelty:facts,prevention,statistics,and action .† now public. N.p., 2012. Web. Web. 16 Dec. 2012. . * Faver, Catherine A, and alonzo

Theory As Framework For Research Example

Theory As Framework For Research Example Theory As Framework For Research – Coursework Example Nursing Theory as Framework for Research It is unimaginable to think of research with no theory and concept in its framework. The conceptual framework consists of concepts that are sequentially designed. On the other hand, a theoretical framework offers a structure that serves as a reference basis for definitions of concepts, observations, interpretations, research design and generalization. Most of the studies published in the past 15 years are more conceptualized within nursing theories and concepts. However, some of the studies that center on comparison or of historical aspects of nursing lack theoretical frameworks. One such study is that of Bond et al. (2010) that offers a descriptive analysis of research articles published five years ago. Though this study seeks to determine the studies that use a theoretical framework and those that don’t, it lacks a theoretical framework itself. This study identified whether nursing researchers employed theory in their research and the kind of theory employed in the studies. A research study that lacks a theoretical framework lacks organization. McEwen and Wills (2014) denote that this is because theoretical structure of a study directs the researcher in interpreting the information obtained. This, therefore, implies that Bond et al. (2010) lacks a connection with the existing knowledge. Since the study lacks a theoretical and conceptual framework, the researchers cannot address theoretical assumptions. This implies that the study does not seek to respond to â€Å"how† and â€Å"why† (McEwen and Wills, 2014). Therefore, there is no intellectual transition that comes from recounting a phenomenon observed to take a broad view on numerous aspects of the phenomenon.ReferencesBond,  E.  A., Eshah,  N.  F., Bani-kahled,  M.  B., Hamad,  A.  O., & Hashneh,  S.  H. (2010). Who uses nursing theory? A univariate descriptive analysis of five years’ research articles. Scandinavian Jou rnal of Caring Sciences, 25(2), 405-409. doi:10.1080/13562517.2010.507308McEwen, M., & Wills, E. (2014). Theoretical basis for nursing (4th ed.). Philadelphia, PA: Wolters Kluwer/Lippincott Williams & Wilkins

3 Ways Kids Can Teach Us About Content Writing and Delivery

3 Ways Kids Can Teach Us About Content Writing and Delivery Do you ever feel like your business writing is overly formal? Stilted? Drab? You’re not alone. Companies face the same problem, often bringing in experts like me because so many of their employees write and deliver content that makes their audience yawn, or worse, hit â€Å"Delete.† To address this issue, I ask clients the following question frequently: â€Å"How would you say or explain this to a child?† Here are three places I recommend using this trick to transform content into something people actually want to read: 1) Your LinkedIn profile. In presentations like How to Put Your Personality into Your LinkedIn Profile, I suggest doing this exercise: Explain what you do for work to a 5-year-old. That way, instead of using big words that few people understand, you will be forced to present what you do in a simplified, engaging way. You might not use the exact same words you’d use to talk to someone 35 or 55 years your junior, but something might come out that is fresh and refreshing! Here’s how one LinkedIn user, Jess Hornyak, describes herself: Its safe to say I don’t fit into a traditional bubble. Im an art director, but Im really so much more. Im a strategist. A writer. An artist. A competitor. Its why I’m looking for people who could use a little more non-traditional in their everyday lives. Plus, it means Im never bored. And definitely not boring. Do you see the childlike energy in what she wrote? She definitely keeps me reading! I challenge you to put this type of wonder in your own LinkedIn profile, even in subtle ways. Your readers will appreciate it. They might even pick you first for the kickball team. 2) Video scripts and videos. When I was working with a company who writes video scripts and then produces the videos to explain its product to users, I was fortunate to have the speaker from the video in the room. I asked her to read her script, and she asked if I wanted her to use her â€Å"video voice.† â€Å"Sure!† I said. It turned out that her video voice sounded like she was reading and presenting, rather than like she was talking to me. I asked her to read the script as if she were reading to a child. She started to see that the script contained so much lingo that it was actually impossible to read it that way. A conversation ensued about how to create less terminology-dense content for the company’s users. Shortly thereafter, I encountered a perfect example of kid-friendly content. Take a couple of minutes to listen to the audio for this Social Media Examiner article on How to Use Showcase Pages for Business. You’ll notice the excitement, even giddiness in her voice. You can hear her smiling. That’s the voice we use to talk to little ones. You may also notice a nice amount of variety in sentence structure in the Social Media Examiner article. There are shorter sentences, longer sentences and questions mixed in throughout. That’s how we talk to kids too. Not all of your content will be read aloud in an audio or video. But reading content aloud to yourself or another person, even if it’s being sent in an email or posted on a site, will give you a great sense of how it sounds to the reader. After all, most readers read things with an internal voice that we want to sound conversational and not bore us to death. 3) Instructional materials. When we talk to kids we don’t say things like, â€Å"These toys need to be picked up by you.† No. We say, â€Å"Pick up your toys!!† You’ll notice that the first sentence is written in passive voice (for a tutorial on passive vs. active voice, see Grammar Girl’s article on the topic). If you’re a writer, you know that passive voice takes more words and generally puts people to sleep much faster than active writing. Yet technical writers often default to phrases like, â€Å"The search box is found in the upper right corner of your screen. When a search term is entered into the box, the site will be searched.† Are you asleep yet? What about something more like this: â€Å"Looking for something on our site? Just enter what you want in the search box in the upper right corner of your screen. Presto! Your search results appear!† That second option is much more kid-friendly, isn’t it? Of course, depending on your company’s brand, you might choose to use words like â€Å"Presto† – or not. Always be appropriate to your company brand guidelines. Or you might get sent to your room. If you’re having trouble breaking out of adult speak, try talking to an actual child about any of the above three items. Or, do this exercise: Write a script where you invite a child in your life to go on a trip to Disney World. How would you talk? What questions would you ask? How would they respond? Writing this way will jostle your brain and wake up some creativity cells. Let’s face it: We’re kids at heart. And with everything we’re juggling on a daily basis, we can have the attention span of a 5-year-old. So let’s keep our communications simple and wondrous. Tap into your inner kid and have fun!

Brand Management and Hotel Loyalty programs Assignment

Brand Management and Hotel Loyalty programs - Assignment Example Additionally, loyal clients present business partnership activities such as spreading positive comments through word of mouth to their business partners and relatives. Loyalty programs are a combined structure of marketing processes and techniques that have a fundamental objective of making clients be more loyal to the brand. Brand loyalty through customer retention techniques is a strategic drive for all business executives in the world. Loyalty programs are vital components for encouraging client retention in numerous sectors, including hospitality and airline industries (Xie & Chen, 2014). Loyalty clients are said to have better customer maintenance rates, commit a bigger portion of their group expenditures to the organization and are more likely to recommend other individuals to become customers to the business enterprise. There are numerous gains to an effectual customer loyalty program besides added reliability, lesser price sensitivity, and stouter regard and attitudes in the direction of retailers and the brand. Some of these benefits include having access to vital statistics on customers and client trends, added consistent sales, larger capacities to spot unique customer sections and enhanced success in executing merchandise recalls. The Loyalty notion is a pledge to procure repeatedly a preferred good or service recurrently in the future. Even though some aspects external to the brand determine a customers choice, brand loyalty is experienced and practiced in the hospitality sector (So, King, Sparks & Wang, 2013). As the hospitality industry transforms from a traditional and controlled sector into a global sector, technological advancements have become important especially to consumers. Resorts, for instance, organize the Internet services to offers clients websites in different languages, online customer assistance, and online reservations. Loyalty programs give assistance in